WebA sensational PR campaign – The Philips Breathless Choir - created by FleishmanHillard won the top prize in this year’s IPRA Golden World Awards for Excellence. The prize was awarded at the 2016 Gala held in Doha, Qatar on 5 November. And Colour Me W by Ghana-based agency Strategic Communications Africa was awarded the prestigious UN award. WebApr 11, 2024 · Other specially-commissioned programming includes the documentary Charles R: The Making of a Monarch, Stitching for Britain and Sing For The King: The Search for the Coronation Choir. The Coronation and Coronation Concert will kick off a huge week for the BBC, which will subsequently helm the Eurovision coverage in …
The Philips Breathless Choir scoops IPRA Grand Prix
WebIn the end, the Breathless Choir tale achieved reach in excess of 36 million; the videos were viewed nearly 15 million times. More than 100 earned media placements drove awareness, with 98 percent positive tone in the coverage. Every one of the online stories included an embed of the video. WebApr 15, 2016 · 詳しい説明はこちらから↓↓↓↓↓http://www.philips.co.jp/a-w/innovationandyou/homepage.htmlアメリカ、ニューヨーク州マンハッタン ... the leadership challenge powerpoint
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WebFeb 25, 2024 · Philips' Breathless Choir Helped Those with Lung Problems Sing Again. In an effort to help those with Chronic Obstructive Pulmonary Disease (COPD) breathe a little easier, Philips' put together a remarkable 'Breathless Choir.'. While the campaign was created to promote Philips' products, the heart-warming imitative also helped to raise ... WebOct 28, 2016 · The Philips Breathless Choir made its debut last autumn at the Apollo Theater in Harlem, New York, where the likes of Aretha Franklin and Prince had performed in years gone by. WebBreathless Choir was one of those rare campaigns that broke new ground creatively (Grand Prix winner, Pharmaceutical category), while also exceeding all expectations of business and brand impact. The campaign showed that by behaving like the category leader, a brand can become the category leader. Philips claimed the #1 position in the … tial hop game